Crispy Chicken

A fried chicken brand identity built around memory instead of trend. The logo design fuses a chicken and a flame into one confident, unified mark. The color palette draws from vintage signage and warm light rather than digital screens, with cream and gold framing the red so it reads as earned, not manufactured. Every detail, from the type grain to the packaging weight to the logo placement on the bag, was crafted to feel handmade rather than mass produced. A complete fast food branding and restaurant identity project, built to feel like it's been part of the city for years.